Who I Am and What I Do

I’m a digital marketer, communications ​and social media professional located in ​Monroe, Georgia. Throughout my career, I ​have collaborated with numerous brands ​to elevate & refine their brand, their ​social media visibility, and to refine their ​content strategy.

I am fortunate to have worked with these companies.

What My Clients Say

Education:

Stone Mountain High School, General Studies Diploma

The University of Georgia, Bachelor of Arts and Science

Major: Speech Communications

Technology:

Microsoft 360 Office, Canva for Business, Salesforce CRM, Marketo, HubSpot, WordPress, Adobe Creative

Suite, Adobe Photoshop, Podcast production and creation, Wondershare Filmora, MS Word, Outlook, MS

Excel, MS PowerPoint, Publisher, YouTube. Video management software such as Hippo Video and Wistia.

Website design & landing page software such as Webflow, WordPress, and Landing.ai. AI platforms such as

Chat GPT and Jasper.ai. Social media management platforms include Hootsuite Enterprise, Loomly,

CoSchedule, and Lately.ai. Web conferencing software such as Zoom, Go-To-Webinar, Teams, Google Meet &

Skype. Email marketing systems include MailChimp, Constant Contact, Vertical Response, Marketo &

HubSpot.

Skills:

• Advocacy
• Management
• Communications
• Digital Marketing
• Social Media Management
• Public Relations
• Copywriting
• E-Commerce
• Video Production
• Video Editing
• Fundraising
• Thought Leadership

• Content Marketing
• Engagement
• Graphic Design
• Recruiting
• HR Sourcing
• Project Management
• Sales
• Customer Service
• AI
• Web Design
• Web Maintenance
• CX

• Customer Experience
• Technology
• Branding
• Marketing Strategy
• Marketing Automation
• Editing
• Content Curation
• Podcasting
• Community Relations
• Public Speaking
• Strategic Partnerships
• Business Development

Resume:

Career Progression:

Stacie King & Company, LLC

Founder & CEO

April 3, 2018 – Current

As a Fractional Marketing Executive, I specialize in marketing, digital marketing, communications, and workplace culture. I collaborate ​with small to mid-sized companies, primarily in the insurance industry, including insurtech organizations, law firms, brokerages, MGAs, ​and agencies across the nation.

My expertise includes:

● Corporate communications

● Branding & brand management

● Digital marketing strategy & implementation

● Editor-in-Chief for Culture Is King. Culture Is King, LLC is a premier digital publication & subsidiary of Stacie

King & Company, LLC- dedicated to fostering positive organizational culture (cultureisking.co)

● Training & development

● Copywriting

● Web design & maintenance

● Social media marketing

● Organizational culture consulting

Agentero

Digital Content & Communications Director (Contract under Stacie King & Co, LLC)

Sept 2021 – Feb 2023

● Designed and implemented the strategy for internal and external corporate communications.

● Managed HubSpot email communications and social media.

● Wrote copy for email communications and the website.

● Served as the face of Agentero for video marketing.

● Edited and produced video content.

● Hosted client interviews and training webinars.

● Created video content for training and communication purposes.

● Managed internal communications and the employee engagement program.

● Oversaw external email communications.

● Managed the WordPress website and Agentero blog.

● Managed the budget for purchasing client and employee gifts.

● Analyzed data to assess the impact of corporate communications and social media branding programs.

Agency Nation, a division of Independent Insurance Agents & Brokers of America/Trusted Choice

Contributing Author for Independent Agent Magazine, an IIABA company (Contract under Stacie King & Co, LLC)

Jan 2022- July 2023

● Sourced content for the Agency Nation column in the print edition of IA Magazine.

● Wrote a 500-word monthly column in Independent Agent Magazine, an IIABA company, focusing on digital marketing,

data and analytics, and insurance agency culture.

Agency Nation, a division of Independent Insurance Agents & Brokers of America/Trusted Choice

Digital Content Director (Contract under Stacie King & Co, LLC)

Sept 2019- Jan 2022

● Rebranded and launched a new content curation format for agencynation.com.

● Sourced and recruited contributing authors for agencynation.com.

● Created an automated content submission program for contributing authors.

● Automated the process of collecting content from contributing authors.

● Produced the Agency Nation Radio podcast.

● Wrote a monthly newsletter for over 10,000 subscribers.

● Produced the Agency Nation Elevate Conferences (one event in 2020 and three in 2021).

● Managed speakers and created the agenda and content for the Agency Nation Elevate Conferences.

● Sourced and implemented a new online event management system for the 2021 virtual conferences.

● Created a custom video marketing platform for company vlogs and social media.

● Handled public relations for Agency Nation, a Trusted Choice/IIABA company.

Norton Agency Insurance

Chief Marketing & Branding Officer (Contract under Stacie King & Co, LLC)

March 2018 – June 2019

● Managed all branding and marketing for Norton Agency Insurance, Norton partner companies, and NSure Network (now

Legacy Partners), comprising 25+ insurance agencies.

● Reviewed and enhanced Norton’s branding strategy, recommending alternative approaches.

● Developed brand guidelines for Norton and NSure Network organizations.

● Streamlined marketing project requests and systems, improving efficiency and reducing costs.

● Brought creative and production operations in-house.

● Established a production schedule with clear delivery expectations for all projects.

● Implemented a social media marketing program to ensure brand consistency.

● Managed social media pages for 26 agencies.

● Developed email signature guidelines and policies for all staff.

● Managed activities related to Agency Revolution and Applied Epic software systems.

● Coordinated and managed the integration of Epic and Agency Revolution systems.

● Acted as Project Manager and Copywriter for the launch of twelve agency websites within one year.

● Set up Google accounts and Google Analytics for each agency, installing them on all websites.

● Oversaw EZ Lynx quoting portals, creating and loading individual portals for each brand on appropriate sites.

● Launched branded video hosting for all agency entities.

● Designed print media for agency producers, including postcards, flyers, and PowerPoint presentations.

● Created custom landing pages to track print media effectiveness and lead generation.

● Updated Google My Business listings for all agencies.

● Developed custom analytics and source tracking for social media posts.

● Created branded content and assets for websites and social media.

● Handled public relations for Norton and NSure Network (now Legacy Partners), crafting press releases and building media

relationships to enhance the organization’s public image.

● Managed additional projects as requested by Norton or its affiliate partners.

Risk Innovations, LLC (Now Jencap)

Director of Communications & Branding

June 2015 – March 2018

● Developed marketing and communications policies, programs, and systems to support strategic direction and align business

plans with organizational objectives.

● Managed the marketing team staff.

● Oversaw all marketing and communications activities, ensuring alignment with Risk Innovations' brand policies and objectives.

● Managed the company's marketing and advertising budgets.

● Directed all marketing team activities related to advertising, promotions, and communications, including performance

management and hiring employees and contractors.

● Coordinated support for marketing campaigns.

● Provided leadership and support for designing, developing, and implementing campaigns.

● Managed the company rebranding project, developed a new website, and added SEO features to track attribution and

conversions from email marketing and social networks using analytics.

● Served as Salesforce Administrator, developing a custom Salesforce CRM for the marketing team, integrating it with the existing

agency management system and the new Marketo email communications system, and conducting ongoing Salesforce training

for the sales team.

● Served as Marketo Administrator, developing a new marketing automation system for corporate communications and

overseeing its integration and customization with Salesforce CRM.

● Oversaw the design and production of all corporate print and digital advertising, managed the corporate publications schedule,

and implemented a project management system to handle publication deadlines and ad specs for national advertising

campaigns.

● Directed social media marketing on Facebook, Twitter, LinkedIn, Instagram, and YouTube, achieving significant follower growth:

LinkedIn (363%), Twitter (381%), and Facebook (263%).

● Created a custom video marketing platform for company vlogs and social media.

● Performed writing, copywriting, editing, and graphic design for corporate communications.

● Managed all technology-related projects and oversaw IT support and vendor relationships.

● Provided marketing and technology training for internal staff.

● Managed community and industry relations.

Independent Insurance Agents of Georgia

Director of Industry Relations

Jan 2013 – May 2015

● Managed three key areas for IIAG: IIAG Partners program, Agents Go Digital©, and Young Agents Committee.

● Recruited, hired, and led a marketing team of three.

● Exceeded the IIAG Partners program's annual revenue goal within the first quarter of 2014, surpassing a $320,000 budget.

● Created and developed the Agents Go Digital© social media management services program, generating an additional

$100,000 in revenue in 2013.

● Oversaw social media and digital marketing for the association and thirteen Agents Go Digital© client agencies.

● Developed and managed a text marketing system for the Young Agents Committee (YAC).

● Taught Georgia Insurance Department-approved digital marketing classes for agency members.

● Served as the point person for TrustedChoice® national digital marketing initiatives, training agency partners on

participation requirements.

● Monitored online activities and information for IIAG, client agencies, and their staff, identifying opportunities for

higher engagement.

● Authored and published several newsletters, a monthly article, and a blog for the association.

Independent Insurance Agents of Georgia

Director of Education

April 2010- Jan 2013

● Planned and managed over 150 annual continuing education (CE) classes for the association.

● Hired all instructors, planned curricula, and implemented marketing for all CE classes.

● Oversaw digital marketing and print advertising for the award-winning IIAG Education Department.

● Taught Georgia Insurance Department-approved social media marketing classes for agency members and principals.

● Conducted digital marketing courses for other Education Department Directors at IIABA National conferences.

Awards & Recognition:

Presidential Award Recipient for IIAG

September 2014: Outstanding Big “I” Young Agents Committee Award

September 2012: IIABA Diamond Award for Excellence in Education

September 2012: Outstanding Big “I” Young Agents Committee Award

October 2011: IIABA Excellence in Education Diamond Award Recipient

January 2007: ICOM Land America Top Sales Representative of the Year

Get in Touch

Schedule a meeting at:

www.stacieking.me

Email:

sk@stacieking.co

Mobile:

770-670-8855

Office:

Monroe, GA 30656

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